Average Job Size Report
Track average contract values to understand pricing trends, market positioning, and revenue patterns.
Accessing the Report
Reports > Sales > Average Job Size submenu:
- By Sales Person - Individual averages
- Graphs - Visual trend analysis
Key Metrics
| Metric | Description |
|---|---|
| Total Projects | Number of won projects |
| Total Revenue | Sum of contract values |
| Average Job Size | Total Revenue ÷ Total Projects |
| By Period | Monthly/quarterly breakdown |
Calculation
Average Job Size = Total Contract Revenue ÷ Number of Contracts
Available Filters
| Filter | Description |
|---|---|
| Date Range | Close date filter |
| Salesperson | Individual or all |
| Opportunity Type | Project category |
| Division | Business unit |
Report Views
By Salesperson Table
| Column | Description |
|---|---|
| Salesperson | Team member name |
| Projects | Number of deals closed |
| Total Value | Sum of contracts |
| Average | Mean contract value |
| vs. Company Avg | Comparison to overall average |
Graphical View
Charts showing:
- Average job size by salesperson (bar chart)
- Trend over time (line chart)
- Distribution of job sizes (histogram)
By Opportunity Type
See how averages vary by project category:
- Kitchen remodels vs. additions
- Commercial vs. residential
- New construction vs. renovation
Analysis Insights
What Affects Average Job Size?
Market factors:
- Economic conditions
- Geographic area
- Competitive landscape
Company factors:
- Target market positioning
- Service offerings
- Pricing strategy
Individual factors:
- Salesperson skills
- Territory quality
- Customer relationships
Using This Data
Higher than average:
- May indicate premium positioning
- Could mean focusing on larger projects
- Might reflect strong upselling
Lower than average:
- May indicate volume focus
- Could mean different market segment
- Might suggest missed upsell opportunities
Trend Analysis
Track average job size over time to identify:
- Pricing power changes
- Market shifts
- Impact of economic conditions
- Results of strategic changes
Period Comparisons
| Period | Use Case |
|---|---|
| Month over Month | Short-term fluctuations |
| Quarter over Quarter | Seasonal patterns |
| Year over Year | Long-term trends |
Export Options
Click Export CSV to download data for:
- Pricing strategy analysis
- Goal setting
- Historical tracking
Common Use Cases
- Pricing strategy: Understand market positioning
- Sales training: Set job size expectations
- Goal setting: Establish revenue targets
- Territory analysis: Compare market potential
Tips
- Compare by opportunity type for meaningful benchmarks
- Consider deal count alongside average size
- Track trends rather than single-point measurements
- Factor in economic conditions when comparing periods
Example Analysis
| Salesperson | Projects | Avg Size | Interpretation |
|---|---|---|---|
| Rep A | 20 | $80,000 | Above avg, good upselling |
| Rep B | 35 | $45,000 | Below avg, high volume |
| Rep C | 15 | $100,000 | Premium segment focus |
All three may be performing well despite different averages.
Related Reports
- Sales Summary - Total revenue by type
- Sales Person Scorecard - Complete rep metrics
- Direct Margin - Profitability by size